Wednesday January 10, 2024
Our six-step guide to being found
Welcome to our six-step guide that will help your business be found online
What you need to do and post to support your business
- Make your website work for your business
This vital marketing tool is owned by you and should be maintained with love, respect, and updated regularly.
Why? Updated websites get more attention. The search bots will visit more often and index your website when they spot changes that have taken place. Your website content can support searches and help your business be found.
- Alt tags and meta descriptions
Check your website is SEO compliant and all the descriptions are completed to support your business, its services, accessibility, and location.
- Content consideration
What should I say or share? Consider the questions people may have about your business services and answer these in your posts and blogs. Demystify your business, and its services and help people understand more. This will help to build the Know, Like, and Trust that underpins business customer relationships.
Consider having some FAQs they are great myth-busters for businesses.
- Write that Blog
The effort it takes to write a blog can provide a week of content. You can use snippets on Facebook, Instagram and post a paragraph or two on LinkedIn, and share the blog as a newsletter to your email list. And best of all hosting good quality blogs on your website is excellent for supporting Search Engine Optimisation.
- Keep in contact
Value all your customers. It is easier to sell to a past customer than find a new one. Send regular newsletters about your latest offers, services, and business updates. Give people a reason to want to buy from you again. Answer their problems by providing the solution.
- Look professional
Your business professionalism will be reflected in the quality of the overall presentation. Your website, pictures, videos, supporting graphics, and the message you deliver, all make an impact.
Every business should truly value professional photography; it makes such a difference.
In today’s workplace, it is vital that your business can be found. If you need any advice or help with digital marketing for your business; website, social media content, newsletters, or overall marketing presentation, contact us.
Lucy@wearemadcreative.com